How to setup and use Sticky Notes on your Windows Desktop.

Sticky NotesInstead of placing Sticky Notes on your wall or on the sides of your monitor why not use the Sticky Notes program that comes with Windows 7? For Windows Vista Home and XP you can download a free Sticky Notes program. (just type sticky notes in Google to find one).

I keep the Sticky Notes program on my Taskbar and when I am talking to someone on the phone I can take notes quickly on a Sticky Note.

The nice thing I like about them is that they don’t fall off. Also Sticky Notes from the office supply are getting very high. You can start a new Sticky Note by clicking on the + sign on a Sticky Note. You can delete one by selecting the X key.

You can resize a sticky note just like any other window. You can change the background color of the note by right clicking on the note.

You can format text, add bullets to make a list, or change the text size by using keyboard shortcuts. Here’s how:

  1. Select the text that you want to change.
  2. Use the following keyboard shortcuts to format the text on your note:
    Type of formatting Keyboard shortcut
    Bold text Ctrl+B
    Italic text Ctrl+I
    Underlined text Ctrl+U
    Strikethrough Ctrl+T
    Bulleted list Ctrl+Shift+L(Press this keyboard shortcut again to switch to a numbered list.)
    Increased text size Ctrl+Shift+>
    Decreased text size Ctrl+Shift+<

 

To pin the Sticky Notes program onto your taskbar for quick access Choose the Start button then All Programs then Accessories and then right click on the Sticky Notes program and choose “Pin To Taskbar“.

Posted in Business, Helpful Hints, Tips for using windows, Vista, Windows 7, XP | Tagged , , , , , , , , , | 1 Comment

Google Adwords: What are they and can they help me?

Google AdwordsEveryone wants to be on the first page of Google. It can make you or break you. To get there you research your best keywords, put them in the right place on your website, find a ton of good sites to link to you and wait and wait. The process usually takes months. It is called “Search Engine Optimization”.

If you have a new business or new product or a website that is not bringing you any business then you may not want to wait months. You may want more visiters now. How do you do it? In simple terms you buy your way onto the first page with Google Adwords. This is called “Search Engine Marketing”. You send Google a couple hundred bucks and they take 50 cents or a buck or some amount you bid then for each person that clicks on your Ad. They keep showing your Ad until the couple of hundred bucks runs out. Then the Ad stops showing.

This process is used by most big businesses until they are ranked highly naturally using SEO discussed above. You spend as much or as little as you want to get a new business or a new product rolling.

In a previous article Grow with Paid Online Advertising we discussed whether Paid Advertising is right for you. We presented a video from the Small Business Administration and Google.

Now we will take the next step and show you how to get started with Google Adwords:

Tips for Success

  • Complement your traditional advertising with paid online advertising to reach consumers while they are in front of their computers.
  • Search and display advertising are highly customizable. You have full control over keywords, ad’s, and your budget.
  • Design ad’s specific to your services and offerings.
Posted in adwords, Business, eCommerce, google, Google Adwords, Internet Marketing, online advertising, Search Engines, SEO | Leave a comment

Can We Live Forever?

An extremely interesting video from NOVA scienceNOW.  See artificial organs, suspended animation, genes that impact aging, and lifelike avatars. After watching this on PBS I thought I would pass it on.

http://video.pbs.org/video/1754457671

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What colour is your business?

Stand OutAfter watching this short video you may want to change it.

http://www.ted.com/talks/lang/eng/seth_godin_on_sliced_bread.html

This video is (c) and brought to you by  TED Conferences LLC. http://www.ted.com/

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Does your daily workload make you feel like the guy drinking from a firehose? Create reusable e-mail’s in Outlook.

ClassroomOverloaded? Here is a real time saver.

Do you find that the email you just typed looks an awful lot like the one you sent last week? Do you have monthly reports you send out – the wording is almost the same – attachements are new? Save the email as an Outlook Template and use it over and over again. Having a library of “Ready-To-Use” email Forms or Templates can save you quite a bit of time. Here’s how to create them:

Create a new email. Type in the Subject, any text in the body, leave the To: field blank and leave space for content that changes.

Outlook Template

Next choose FileSave As and then choose Outlook Template in the Save as type: field and then give your template a name in the File name: field and then click on the Save button.

Save As Template

Outlook Template as file type

Now that you have an email that you can re-use how do you use it?

Start by opening your template as a new email. Choose Tools – Forms – Choose Form and then select User Templates in File System in the Look In box.

Open a Template

You will see a list of the Templates you have:

List of Templates

Click on the Template you want and choose Open.

Outlook Template

All that is left to do is choose email addresses in the To: box and make any changes to the main body of the email and sent it.

We hope you found this article useful. If so click on the @ symbol below and forward it to your friends.

Posted in Business, email, Helpful Hints, Outlook, Outlook 2003, Outlook 2007, Outlook 2010, Tips for using windows | Tagged , , , , , , , , , | Leave a comment

Why have a website?

WWWWhen it comes to benefiting from a website, size does not matter. If you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.  Having no website actually puts your business at risk in terms of credibility. Plus websites allow you to educate your customers with your services and products, thereby lowering your sales cost and increasing market reach.

Americans are spending more time online. 80 % of us now spend as much time online as we do watching television. So you must get your business online; there’s no question about it. Having a website is as essential today as having business cards or a telephone number.  Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer.  

It’s not enough that you just have a website. A well designed website gives your business credibility and professionalism.  This helps to build a level of trust with your customer which, in turn, increases their confidence in purchasing your product/service.  Similarly, a poorly-designed website will reflect badly on your perceived professionalism and your chance at making a good first impression will be lost. Of course, not having a website at all is a large detriment, especially when being compared with your competition.  

Your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your sites value. In other words, if your site doesn’t look professional or pleasing to the eyes at first glance, its perceived value and the value of your products and services will be low.  

Therefore, a good website is well designed, attractive, easy to navigate, highly usable, good content, full of relevant information, enough functionality and capable of retaining visitors for long and make them come back again.  

Take some time to really look at your site. Compare it to sites that you feel look professional. Time your sites load time. Your customers won’t wait. Their time is valuable. The simple, well designed sites make the sales. If your sales aren’t what you had hoped, take some time to seriously evaluate your site and make some changes before spending your time and money on advertising and marketing.  

On an average, 15 seconds is all it takes for a person on the Internet to judge your website design and he/she should spend more time exploring your website. So, it is highly recommended that your web design should be attractive enough to make a good first impression on your potential investors and customers.  

At the end of all, it’s all about how your customer feels when he interacts with your website. The design should be in such a way that the user feels at home; simple, comfortable and last but not the least, satisfied.

Posted in Business, eCommerce, Helpful Hints, Internet Marketing, online advertising, Website Design | Leave a comment

Send a copy of all emails, from a specific sender, to a someone else as they come in.

3d postman with envelope and bagI call this rule an Auto-Forward. You get your normal copy of the email in your inbox and Outlook automatically forwards a copy to another person. This is one of the simplest rules to setup.

I use this process quite a bit. Whenever a certain customer emails me and I want to keep an employee ‘in the loop’ this comes in very handy. I am sure you can find several reasons to ‘auto-forward’ a copy of emails coming in to a fellow employee or family member. In this example we are going to forward a copy of all emails coming in from Paypal to our accountant.

To set this up you first open an email from a person you want to auto-forward. Then click on Create Rule Icon. Note. In Office 2010 you first click on the Rule icon and then Create Rule.

 Create Rule

 Leave all the fields unchecked and choose Advanced Options.

Choose the From option as your ‘condition’ and make sure the option shows the from email address.

 From

 

with_pointerNote: If the correct email address does not appear after the word from then click on the underlined address in the Edit Rule box and choose the correct email address from your address book.

 

Click on the Next button to get to the Action Screen.

Action Box 

That’s all there is to it. Click Next until you get to the Finish Rule Setup Screen and give the rule a name and then click on Finish.

AutoForward Rule

Now all emails coming in from Paypal, in the above example, will auto-forward to Sue Neaman.

If you need to edit the rule go back to the main Outlook screen and choose ToolsRules and Alerts and double click on the rule you want to change. Note. In Outlook 2010 you first click on Home and then Rules and then Manage Rules and Alerts.

We hope you found this article useful. If so click on the @ symbol below and forward it to your friends. If you found something that did not work or needs further explanation please email us at frank@softtechinc.com.

Posted in Business, email, Email Marketing, Helpful Hints, Outlook, Outlook 2003, Outlook 2007, Outlook 2010, Tips for using windows | Leave a comment

Regain control of your Outlook Inbox and your time.

ClassroomThere are several reasons you might want all emails from one person sent to an Outlook folder rather than your Inbox. My reason for learning this technique was that my inbox was getting out of control. There are some people/businesses I don’t really want to block but I know that 90% of the emails I get from them are close to spamming. I setup a folder for these people and go review the emails in that folder once in a while. Secondly I read articles from 3 of the top bloggers out there. I get an email from them each day with a new blog article. When the email arrives I feel compelled to read the article. It is an interruption. Instead I have emails from those bloggers sent to a folder called Articles to read. When I have time I go back and read those articles.

I am sure you can think of other reasons to automatically send emails from a certain person/business directly to a folder for later review. You can also get an alert to let you know that an email has automatically been sent to a folder.

Note: These instructions reflect Outlook 2007. We also show you the what to do in Office 2010 and Office 2003 when the instructions are different.

Start by setting up a new folder in Outlook. Right-Click on ‘Personal Folders’ and choose New Folder. (In office 2010 Right-Click on your email address on the left of your screen). If you want this folder to be a sub folder of an existing folder highlight that folder instead and then do the above.

Next go back to your Inbox and open an email from a sender you want to move automatically to the folder you just setup. Choose Create Rule or Rules – Create Rule in Office 2010 or ActionsCreate Rule in Office 2003. Choose Move item to folder (As seen below). You will see a pop-up similar to the following:

Create Rule

From that point click on Advanced Options.

Rules Wizard

From here you can choose any of several Rules. As you can see from the above I choose With Basic Podcasting Tips in the subject or body. You might be able to choose the first one From …… The rule will show the senders address. In my case I could not do that since the senders email address was too generic ‘from+feedproxy@google.com’.  All of the articles I get from different blogs come in that way. I had to find something that would differentiate emails from one blog from another. The email came from a blog called ‘Basic Podcasting Tips’ and I know that phrase will be in the subject or body of the email. Most of the time you will be able to just choose choice one above.

You may want to hear an alert when you send and receive in Outlook. If so choose the Display a specific message in the New Item Alert window. It will ask you for a message to display when emails from that person come in.

 

New Item Alert Window

If it does not ask your for your message to display look in Step Two: Edit the rule description, as seen above, and click on the underlined part after the word display. The above example shows Seth’s Blog. Click on that and a window will popup asking for the message.

Click Next until you get to the last screen and give your rule a name. You may have several similiar rules. One for each person/business you want to send to a folder other than your inbox.

Be sure to click on Finish and the next time you click on Send and Receive you should see any emails from that person go straight into the folder you designated.

If this does not work then you will need to go back and Edit the rule. To do this choose Tools then Rules and Alerts to bring up a list of the rules you have in place, select the rule and edit it. Try different options out. In Outlook 2010 click on HomeRulesManage Rules.

Once you get to the Edit Rules screen you should also choose the choice to Run Rules Now. Highlight the rule and choose Run Now. That will move any old emails from that person/business to the new folder.

Here are Microsoft bulletins on using rules:

Office 2003

Office 2007

Office 2010

We listen. Click this address frank@softtechinc.com and tell us what you would like help with or want to learn. Be sure to forward this article to your friends by clicking on the @ symbol below.

Posted in Business, Email Marketing, Helpful Hints, Outlook, Tips for using windows | Tagged , , , , , | Leave a comment

Several local businesses are going viral. Here is how they are doing it.

Maxines Chicken and Waffles RestaurantGot up Saturday morning and as usual was reviewing all my new emails. I had for some reason signed up for “Groupons” in the past and enjoyed seeing what was being advertised daily in Indy. That day they had a unique restaurant downtown called “Maxines Chicken and Waffles“. Chicken and Waffles? Never heard of it and when I pulled up the Google Map I realized I have passed it a hundred times and always thought it was like a sandwich shop that was part of a filling station. It is in a small building built onto the back of a gas station but as I found out it is really different. It is a soul food restaurant.

Susie and I had some errands to run so we thought we would drive by and take a look at it.  You know, look in the window, read the menu. The menu was so different, and we were there, so we went in tried it out. I ordered the Fat Burger and Susie had the Chicken Salad sandwich. It was the best darn hamburger I have ever had – bar none. Susie said the chicken salad sandwich was the best she had ever tasted. She stops by Meijers and buys chicken salad in large tubs she likes it so much. Now she says she can never eat Meijers chicken salad again. It will never compare to the chicken salad at Maxines. The food was so good that we went back that evening for dinner. I’ve never done that before. Here is their menu.

So what about the Viral Marketing? Well this article attests to that. Viral means it is something that is so good that you want to tell your friends about it. The marketing part is what I wanted to tell you about. Somebody at Maxines decided to try this new thing called a Groupon. You pay them nothing up front. They take a percentage of the income made from the Groupon. You can’t lose – what a neat idea. The whole reason for this article is that I was talking to the waitress and they were hoping to sell a few. Thought they would try this new internet thing out. Well they sold 2,019! I am sure if they run it a month from now they will sell another 2,019. You talk about bringing in new business! Here is Maxines Groupon.

What do you sell? Groupons are used for about anything. Not just over the counter sales but also services, memberships, classes, etc. You name it. What a novel idea. I just thought I would pass this along. Check them out at GrouponWorks.com

The Groupon is targeted advertising. They are seen just by consumers in the Indianapolis area which is great. If you would like to reach a worldwide audience you can also reach a guaranteed 2,000,000 people in two hours for $49.00 with a Feedjit ad.

Best of all if you want sustained growth we can work with you to setup an online campaign using Google Adwords where you also only pay if you get new visitors to your site.

Would 2,019 new customers help you?

Can you write this off as a fluke? Well todays Groupon happens to be another restaurant, Keltie’s Restaurant in Westfield Indiana, and they have already sold 1007 coupons and they are 1/2 way through the day. The Keltie’s ad. Does it work only for restaurants? Yesterdays Groupon ad was a furniture store, Kittles, and they sold 698 coupons. The Kittles ad. Here’s a car wash that sold 7,690 coupons in one day last week. The Mikes Car Wash ad. I am not sure how many were new customers but I am sure there were several. There were also several that have been customers but did not think to go to the car wash last week. Lets say that 1/2 were new customers or customers that did not plan on going to the car wash. That is 3,845.

If you are not happy with your sales then now is the time do something about it. Try a Groupon. You can do this yourself. If you would like us to help you we are only a phone call away. 317.641.0888

Posted in adwords, Business, Email Marketing, google, Helpful Hints, Internet Marketing, online advertising, Social Marketing | Tagged , , , , , , | Leave a comment

12 Common Browser Keyboard Shortcuts That You Will Find Useful.

There are quite a few keyboard shortcut keys for today’s browsers but here are 12 we use. We have tested all of them in IE, Google Chrome, FireFox, and Apple Safari. *=Not available in Safari.

Shortcut Keys  
Make the text larger CTRL +  
Make the text smaller CTRL -  
Change the text back to 100% Ctrl 0 (zero) *
Make the text larger or smaller Ctrl and roll the mouse wheel  
Jump back to the home page Alt + Home *
Jump to the top of the current page Home  
Stop downloading a page ESC  
Select the text in the Address Bar Alt + D  
Display a list of addresses you’ve typed F4 *
Open the Tools Menu Alt + O *
Close a window Alt + F4  
Enter or Exit full screen mode F11 *

 

For a complete list of keyboard shortcuts for various browsers choose from the list below:

Google Chrome

Internet Explorer

Foxfire

Apple Safari

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