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Internet Marketing
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SoftTech, Inc.
Office: (317) 974.4814

You can have the best website on the internet but if it is not seen you are wasting money. First of all you need to drive traffic to your site then you need to follow through on the sales leads you get from that traffic and turn those leads into customers. This process is called Internet Marketing.

Yellow pages, radio, TV, newspaper ads, direct mail, email blast don’t work anymore. It is becoming too easy to block these attempts. Spam filters, Don’t call list, etc are making it very hard to get through to potential customers. These old techniques are no longer productive. It is what we call Outbound Marketing. You are smacking someone on the head and saying Hey – pay attention to me. Buy from me. It is actually annoying.

Today the techniques that do work are part of a process called Inbound Marketing. You provide content on your site that draws customers to you. You go to where your customers are and help them find a solution to their needs. There are many ways to do this and we are here to show you how.

How we drive more Traffic to your site…

How we help you turn visitors into Qualified Leads….

How we help you turn Qualified Leads into Customers…..

How we help you continually improve on the process….





 

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